Tuesday Aug 29, 2023

The Founder’s Cut - Episode 29 - Rocky Collins of CALI HNDSME

Rocky Collins is a 3x men’s grooming award winner and entrepreneur with corporate experience at some of the biggest brands in the world (American Eagle Outfitters, Guess Inc, L’Oréal, etc.). In 2020, after 7 years of successfully managing +$180M in annual retail volume for Fortune 500 retail companies, he launched CALI HNDSME (pronounced hand-some) – a direct-to-consumer business providing premium essential cosmetic products for men to feel unapologetically handsome AF via subtle enhancement, “HNDSME Tools”, with a focus on solving hair loss and beard growth issues. In 2022, the company officially became a 6-figure business via three selling channels – a brand-owned e-commerce website, Amazon marketplace, and wholesale barbershop partners. (Former distribution channels include a 1-year distribution deal with major mall retailer EXPRESS Inc. in 2020). Rocky Collins is a graduate of the Pennsylvania State University (B.S. Marketing, B.A. Public Relations) and former regional “Brother of the Year” Awardee for Kappa Alpha Psi Fraternity, Inc.



#entrepreneurship #startup #business #invest #founder #adamtheory


My name is Adam Choe, and this is my channel. I'm an investor, recovering entrepreneur, former managing director of a startup accelerator, an adjunct professor, a former research fellow, and a curious learner testing the theories of everyday life one theory at a time. This channel is dedicated to talking about all things entrepreneurship, investing, relevant current events, and other random topics that I think could be interesting or helpful to talk about. I'm a first-generation Asian-American, and my family came from South Korea 40+ years ago. Just trying to figure out this game called life one day at a time. Thanks for checking out the channel. If you like the content, like, subscribe, and stick around!

Comments (0)

To leave or reply to comments, please download free Podbean or

No Comments

Copyright 2022 All rights reserved.

Podcast Powered By Podbean

Version: 20240320