The Founder’s Cut - Episode 29 - Rocky Collins of CALI HNDSME

Rocky Collins is a 3x men’s grooming award winner and entrepreneur with corporate experience at some of the biggest brands in the world (American Eagle Outfitters, Guess Inc, L’Oréal, etc.). In 2020, after 7 years of successfully managing +$180M in annual retail volume for Fortune 500 retail companies, he launched CALI HNDSME (pronounced hand-some) – a direct-to-consumer business providing premium essential cosmetic products for men to feel unapologetically handsome AF via subtle enhancement, “HNDSME Tools”, with a focus on solving hair loss and beard growth issues. In 2022, the company officially became a 6-figure business via three selling channels – a brand-owned e-commerce website, Amazon marketplace, and wholesale barbershop partners. (Former distribution channels include a 1-year distribution deal with major mall retailer EXPRESS Inc. in 2020). Rocky Collins is a graduate of the Pennsylvania State University (B.S. Marketing, B.A. Public Relations) and former regional “Brother of the Year” Awardee for Kappa Alpha Psi Fraternity, Inc.

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My name is Adam Choe, and this is my channel. I'm an investor, recovering entrepreneur, former managing director of a startup accelerator, an adjunct professor, a former research fellow, and a curious learner testing the theories of everyday life one theory at a time. This channel is dedicated to talking about all things entrepreneurship, investing, relevant current events, and other random topics that I think could be interesting or helpful to talk about. I'm a first-generation Asian-American, and my family came from South Korea 40+ years ago. Just trying to figure out this game called life one day at a time. Thanks for checking out the channel. If you like the content, like, subscribe, and stick around!